John R Ford & Sons (Shefford) Ltd Unit 13 , Orchard Road, Royston, SG8 5HD 01763 248951
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Royston

Buying Premium vs Budget Tyres

We’re often asked “what’s the difference between premium and budget tyres?”

There are typically three main reasons for the differences between premium and budget tyres; enhanced technology, improved all round performance, and greater safety characteristics.

Technology

Premium tyres will use the latest technology and research, not only in materials but also in test methods, industrial procedures and research and development (R&D). Premium tyres are developed to give the best performance in safety, grip, rolling resistance and endurance that's available on the market at any time.

Premium manufacturers, like Michelin, use computer modelling, fluid dynamics and simulation tools that budget manufacturer don't necessarily use. As a guide, many experts suggest that the technology behind a budget tyre can be as much as 10 – 15 years old.

Performance

Budget manufacturers tend to make products to a price point, whereas premium manufacturers strive to make the best tyres they can, using their best technology, developed and tested throughout the markets where the tyre is going to be used.

Many people may think they are saving money by buying budget tyres, and maybe they are in the short-term but in some cases any savings made by purchasing a budget tyre can be lost with lower fuel economy over the life of the tyre, or the loss of mileage, and that's before you consider safety.

Safety

Premium tyres are expected to offer enhanced safety on the road and premium manufacturers work extensively with original equipment vehicle manufacturers, to give their cars the best possible performance by optimising the relationship between the tyre and the car togive the driver the best safety, grip, comfort, noise, longevity and rolling resistance.

When it comes to tyre performance in the wet, each labelling grade in wet braking is equivalent to one car length in braking at 50mph. So a saving of £X per tyre could easily result in far longer braking distances in the wet. When you need that grip, we suspect you would happily pay that extra money as you’re sliding along the road.

Whilst we know that tyres are often a distress purchase, your car is often your second biggest purchase after your house and your tyres are the only thing between your car and the road and even more significantly ‘your family’ and the dangers of the road. – Is the cost you’ll save by buying a budget tyre really worth the compromise on safety? Would you buy a budget child car seat for instance?

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What our customers think

A very fast and reasonably priced service. I would recommend this company to other people.

David Smith - December 2016

A nice, honest Company to do business with and one you can rely on. Staff are always very polite and pleasant. Prices are very competitive. I have been very please with the work done on my vehicles over the last few years. I have no hesitation in recommending them.

Peter Alberry-King - March 2016

very quick and excellent service 23/6/15

dave walker - June 2015

Contact us

Opening hours
Monday: 08:00 - 18:00
Tuesday: 08:00 - 18:00
Wednesday: 08:00 - 18:00
Thursday: 08:00 - 18:00
Friday: 08:00 - 18:00
Saturday: 08:00 - 13:00
Sunday: Closed
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Where are we?

Brands we recommend

  • AUTOGRIP tyres in Royston
  • B.F. GOODRICH tyres in Royston
  • BRIDGESTONE tyres in Royston
  • BUDGET tyres in Royston
  • CONTINENTAL tyres in Royston
  • DUNLOP tyres in Royston
  • FALKEN tyres in Royston
  • FIRESTONE tyres in Royston
  • FULLRUN tyres in Royston
  • GENERAL tyres in Royston
  • GOODYEAR tyres in Royston
  • KUMHO tyres in Royston
  • MICHELIN tyres in Royston
  • OVATION tyres in Royston
  • PIRELLI tyres in Royston
  • TOYO tyres in Royston

Areas served around Royston:

Arrington, Ashwell, Barkway, Barley, Litlington, Malton, Melbourn, Meldreth, Reed, Royston, Therfield, Whaddon, Bassingbourn, Gt. Chishill

Other services offered by John R Ford & Sons (Shefford) Ltd:

Batteries, Brake Inspection, Brakes, Bulb Replacement, Catalytic Converter, Exhausts, MOT, Servicing, Tyre Repair, Wheel Alignment

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